Femia Landscaping is a premier residential service team specializing in full-scale property transformations, including site development, drainage systems, and custom stonework. I stepped in to design a practical social media strategy and took a highly hands-on approach to their content capture. On any given week, I managed their content calendar, handled the copywriting, and went directly on-site to capture high-quality, scroll-stopping photo and video transformations of their projects. By focusing on authentic storytelling and highlighting the real craftsmanship behind their outdoor builds, I was able to steadily grow their local visibility and turn social media views into real business leads.